jason guillard

design

Identity, print, murals and apparel for restaurants, venues, events and independent brands.

I’ve worked as a graphic designer since 2012, for an agency, for clients in Miami and Mexico City, and in visual merchandising. I design on screen and paint by hand, so the work holds up on a phone, a poster and a wall.

services

  • 01identityLogos, wordmarks, custom lettering and the rules for using them.
  • 02print and eventsPosters, flyers, menus and invitations, made to be read from across a room.
  • 03murals and signageHand-painted walls and signs that carry a brand into the space itself.
  • 04apparel and merchT-shirts, caps and small runs, from the graphic to the finished piece.
  • 05art directionPhotography direction and launch visuals, so everything looks like it came from one place.

selected work

01BLX

client
Blaxicocina, Mexico City
year
2022
scope
Identity and mural

Logo and wordmark set in Boom for Real, a display typeface I drew, then painted by hand across the wall behind the counter, so the brand and the room read as one. The identity carried through to signage and event flyers.

  • BLX, The wall in service
    The wall in service
  • BLX, Event flyer
    Event flyer

02Pidgin y Patois

client
Dancehall and Afrobeat party, Mexico City
year
2023
scope
Identity and launch poster

The founder described the night out loud, with no visual brief. I turned it into a logo, a wordmark and the launch poster: name, date, lineup, then venue, readable at a glance. The logo was later built in neon by the venue.

  • Pidgin y Patois, Launch poster
    Launch poster
  • Pidgin y Patois, The logo in neon
    The logo in neon

03Diaspora CDMX

client
Party series, Mexico City
year
2022–2023
scope
Event posters

A new poster for every night: its own color, photography and type, while the series stayed recognizable. I also added the dandelion mark above the existing script.

  • Diaspora CDMX, February 2022
    February 2022
  • Diaspora CDMX, March 2022
    March 2022
  • Diaspora CDMX, Spring
    Spring
  • Diaspora CDMX, June
    June

04Wings

client
Short-term rental, Miami
year
2020
scope
Mural commission

A pair of wings for an outdoor patio, designed for the wall and painted by hand on textured stucco, planned around the pipes and fixtures.

  • Wings, Finished
    Finished
  • Wings, Sketch on the wall
    Sketch on the wall
  • Wings, Color
    Color

process

  • 01a short callYou tell me what you’re making, who it’s for and when you need it.
  • 02a proposalA written scope, timeline and fixed price. Half up front to start.
  • 03the workA first round of ideas, then up to two rounds of changes on the direction you choose.
  • 04handoverFinal files for print, screen and signage, and a one-page guide to using them.

Projects are priced by scope, not by the hour. Most identities take three to six weeks.

contact

Tell me what you’re making, your timeline and your budget, and I’ll reply within two business days.

info@jasonguillard.com